Advertise with MichiStops
MichiStops is the only site that covers all 1,145 michi-no-eki roadside stations in English and Japanese, with practical facts drivers need before they arrive: parking, 24-hour toilets, onsen and showers, places to stay, EV charging and model driving routes. Readers come from Bing, Copilot, ChatGPT and other AI assistants while planning a specific trip by car — the moment they choose a rental car, campervan, eSIM and gear.
Audience
- English: inbound travelers planning a self-drive or campervan trip in Japan ("michi no eki map", "Japan road trip", "campervan Japan")
- Japanese: domestic drivers searching car-camping (車中泊), onsen and overnight-stay roadside stations by prefecture
- About 17,300 search impressions and 615 clicks per month on Bing alone (Bing Webmaster Tools, last 28 days, October 2026), ~4,900 pages
- The value is category exclusivity, not raw volume — one company per category, so your competitors never appear on the same page, and we already rank 2nd–7th on the queries that matter ("泊まれる道の駅" / stations that let you sleep over, "michi no eki map")
- The only site covering all 1,145 stations in both English and Japanese — for inbound campervan and rental-car businesses there is effectively no alternative placement in Japan
- Every outbound click is tracked in GA4; sponsors receive a monthly click report for their placement
Placements
| Category sponsor (one company per category) ¥30,000 / month (≈ US$200) | Exclusive placement for campervan rental, rental cars, eSIM / connectivity, travel insurance or road-trip gear. Your CTA replaces the comparison link across the whole cluster — e.g. all 1,145 English station pages plus route and guide pages. |
|---|---|
| Sponsored guide ¥50,000 one-time (permanent) | A full English or Japanese guide article that introduces your service in a real road-trip context, interlinked from related station, route and feature pages. Earns long-tail Bing / AI-assistant search traffic for years. Clearly labeled as sponsored. |
| Facility listing (RV parks, car-camping sites, day-use onsen, inns) ¥5,000 / month per facility (¥50,000 / year) | Named placement in the "bathe & stay nearby" block of the nearest station pages, with distance, price range and your booking link — shown to readers who searched that exact station. |
| Performance deal (CPA / CPC) Custom | Prefer no fixed fee? We also run per-booking or per-click partnerships, tracked via your parameters or our GA4 outbound-click events. |
What we don't run
- Products unrelated to driving and traveling in Japan, and display-ad networks (no AdSense-style banners)
- Edits to station facts or editorial wording at an advertiser's request (corrections to facility data are always free)
Get in touch
Email contact@michistops.com with your category, preferred placement and landing URL. We reply within two business days with availability and a mock-up. You can also use the contact form.